A precision methodology.
Cutting-edge tools.
Field execution.
Built on 20 years of field execution in complex B2B environments, my approach rests on a simple principle: major industrial accounts are not won by chance or through mass prospecting.
They require a structured, targeted approach — tailored to your specific context.
I combine expert sales methods with the most effective tools available today — including artificial intelligence applied to commercial development.
And I commit to staying ahead of their evolution: with me, you have the guarantee of always being equipped with the most effective solutions on the market.
From Target to Contract — 6 Steps.
Each project is based on close collaborative work. I work from your actual context — regular exchanges, access to your existing data and materials, validation at each stage.
01 — Target
Identifying strategic accounts, active projects, and key decision-makers. I leverage the best prospecting and augmented intelligence tools available today—and I constantly adapt my stack to the most effective solutions, as technology evolves rapidly. AI allows me to go further and faster in mapping priority accounts before any contact.
02 — Qualify
Rigorous prioritization of opportunities and stakeholders. Real need? Decision-makers identified? Favorable timing? Existing budget? I only move forward on qualified opportunities — by applying a structured and demanding qualification grid that quickly eliminates false positives and focuses energy on opportunities with real potential.
03 — Analyse
In-depth understanding of the prospect's business challenges and impact.
Current situation, real problems, quantified impacts, target situation — I define the gap before making a proposal. This Gap Selling approach is based on a simple principle: a prospect only buys if they clearly perceive the gap between their current situation and the one they want to achieve.
04 — Position
Crafting messages, pitches, and conversion-focused materials. Targeted emails, LinkedIn profiles, and landing pages—every message is designed for the right person at the right time. I apply the Challenger Sale method: offering a fresh perspective to the prospect rather than simply meeting their expectations.
05 — Activate
Targeted multi-channel prospecting and structured interactions. Each step is personalized according to the most relevant channel, never automated on a mass basis. Technology evolves rapidly, and so does my approach. The SNAP method guides every contact: Simple in message, Invaluable in perceived value, Aligned with the decision-maker's priorities, and Prioritized in their schedule.
06 — Results
Qualified appointments, documented opportunities, a structured pipeline. Beyond sales results, each mission leaves a lasting impact: actionable deliverables, tools tailored to your specific context, and a methodology adopted by your teams. This knowledge transfer strengthens your sales autonomy long after the mission is complete.
